How I helped my mom become a coaching influencer on TikTok with over 40,000 Followers
Recently, my mom wrote a best-selling book called "Trust Your Tuition," and needed some help with her social media presence.
So, naturally, I said, of course, I could help you even though I have never worked with an author or in book publishing.
At first, she just needed some help promoting her release and driving traffic to her Amazon page. While I will not take credit for her book going #1 in the self-help section in the first week, with a bit of my help and targeted ad campaigns, HER BOOK WENT #1 ON AMAZON IN THE SELF-HELP SECTION IN THE FIRST WEEK!
Also, at my encouragement, I urged her to get more active on TikTok, as it is easily the fastest-growing platform for creatives. But what content to create? Where do we promote it? So many questions.
Well, I mentioned she should start reading chapters from her book to promote the release globally and the new Audible release of her book. If they are going to listen to you read a whole book, why not give them a proper sample of what that sounds like? Spoiler alert, people on TikTok loved it. I also encouraged her to provide her everyday insightfulness as I think a large spiritual audience is on the platform. Spoiler alert again; they love that too.
Fast forward 4-months, and her content has received 1,200,000 views, she has 40,000 followers (up from 3,000), is getting offered speaking events around the world, new people find her every day and thank her for her daily advice, the book went #1 in Germany, and did I mention the 40,000 global fan base?!
We also decided to do a custom bookmark giveaway to some lucky followers to celebrate her new followers. However, instead of just asking people to comment, we went about it more strategically! I told her we should run a Lead Generation campaign and encourage people to submit their info that way. Now, not only can she pick out some lucky winners, she can add them to her weekly newsletter, send out gifts to them at a later time, and so much more.
Well, turns out people love bookmarks, as the giveaway received 183,000 video views, thousands of new followers, and 100 people submitted their info to enter the contest!
We also took our show on the road to Instagram, where in 1 week, she gained 3,000 new followers from targeted ads around her content. Not to mention even more Likes, over 60,000 views, and more.
This also continued to show me how my marketing skills translate across genres. Marketing is about know-how. So, to all of those companies that require 2-3 years in a very specialized field -- look at the quality and talent of the person you are hiring. It is impossible to get experience in something until you actually get experience in something. Anyway, I now have 1 year of experience in publishing and a very happy mom. The latter is probably more important.
