5 Ways I Helped Clients Reach 2 Billion People On Social Media

5️⃣ Tips To Get You On Your Way 🖐️

Managing a growing and engaging social media platform is not a straightforward or easy task.

It takes dedication and hard work. Even if you have a well-built page, it takes an equal amount of hard work to keep that engagement going.

That is why I was inspired to start this newsletter.

I wanted to break down some tips on some easy starting points and strategies for people with existing pages to use for social media platforms. These things kind of apply across the board. I do think there is a common misconception that social media management is simple and that once you build it, all you need to do is post content, and the engagement and followers will come pouring in. If you have tried your hand at it, you will know that is most definitely not the case.

Sure, not everyone has a social media page with the intention of building it up to create a brand, but that’s not why you’re here, and if you want to do those things, it is a skill you learn and perfect over time. And if you want to take social media management seriously, you shouldn’t expect results immediately or expect that what worked yesterday will work tomorrow. Starting from ground zero and maintaining an audience is almost like running in place at times.

It all appears simple, but trust me, it takes time to learn. Unlike the movie “Field of Dreams,” where Kevin Costner builds a baseball field in a cornfield, and everyone just shows up, social media doesn’t work like that. Just because you build it, they will not come or keep coming back, and that is why I am here: to show you how to do this all more effectively.

The first tip and thing that any social media manager wants to do is to maintain growth and engagement. How to do that? The answer is simple, but the process is not. That is because the first thing you need is content and a concept for what you want your page to be and continue to be. Sometimes the content does well, sometimes it does good, and sometimes it does absolutely nothing. Pay attention to that and keep testing. The content you post and create is where organic engagement and growth will come.

So, first, establish that baseline. Figure, based on the size of your followers, it would be ideal to see at least 3% - 5% of your audience engaging with your content. Trust me, algorithms are paying attention to that rate, as well as how long a user watches a video or when a user Likes a video at some point during a video. That’s a good place to start. You have your benchmark.

Now, keep tweaking, pay attention to trends, and try new content. Maybe one of those videos will pop off, and you will see something like 75% engagement based on your audience numbers. There you go. You have something special going on now. So, take a step back, analyze, and see why it did so well. Was it the topic of the content? Did you capitalize on a trend? Was it the way something was filmed? Perhaps you tried something different with the editing. And you know what? If numbers don’t improve or something fails, don’t be afraid to criticize yourself and toss that idea out.

Read the full newsletter here.