How to grow your social media accounts.

When people ask: How do I grow my accounts?

My answer is always four things:

Good content + Targeted Ads + Community Engagement + Good Team = Growth

If you can do those four things, you will see growth. The most important thing for long-term growth is often the thing that gets forgotten about the most: Building A Well-Rounded Team

I see many companies and brands always hiring Content Creators, Ad Specialists but not very often Community Managers. Sometimes, but not as much. I even sometimes see these 3 positions merged into one position, which is impossible for one person to do (at least in 1 day).

I also often see Digital Strategist or Social Media Manager intertwined with these positions, and they are not the same. A Strategist is the one overseeing everything, coming up with and keeping track of strategies. A Manager comes up with a calendar, copy, and posting schedule.

One other important thing: Never underestimate how powerful it is when you actually answer people in comments, like other people's content, and show an interest in your community.

It takes time and is a grind, but it will lead to you finding the right audience for your pages. If you don't engage with people, do not expect them to engage with you. It is a two-way street, and people will tune out if they show you social media love and you show none back.

Build your team and plan accordingly!