Let's talk for a minute about Geo-Targeting and Marketing

Let's talk for a minute about Geo-Targeting and Marketing. Recently, I came across the above post on Reddit. In the post, he is asking whether or not he should target locals for tours and his music.

And the answer is not only you should, but yes, you absolutely 100% can. My experience targeting locally, even down to the zip code for tours or for your music, is extremely helpful because that helps you build a local fan base.

Now, naturally, you want to sell tickets in a certain zip code because that's where you're performing, and you can do that even by radius, such as 20 miles out, 30 miles out, etc. How far do you think people will drive or travel to see your show?

But to take it a step further in terms of building your audience, if you target your music locally, then all of a sudden, you have many people who know your music, who you then might be able to retarget to promote a show.

So now you're doing two things at once, right? So, to summarize, you should definitely look at targeting not only by country and not only by state but also by city and zip code.

If you think about Manhattan as an example, you know that there are multiple different zip codes just on the island of Manhattan itself. And someone in the financial sector might not be going to a show on the Upper West Side.

So you can even get granular like that if your city is like that. So yeah, definitely think about targeting locally whenever you're marketing your music or content. It is 100% very helpful. 

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