Performance Marketing in Action: Driving $20M+ with Paid Media

Written By Jason Pollak

I believe performance marketing is about more than running ads. It is about building measurable, scalable systems that turn audiences into customers.

This case study highlights how we used data-driven advertising, creative optimization, and influencer strategy to deliver millions in revenue for brands and entertainment companies.

The Challenge

Brands face two common challenges:

  • They spend heavily on ads but do not see clear ROI.

  • They struggle to scale campaigns beyond initial traction.

Our goal was to create campaigns that not only reached the right audiences but converted them into long-term customers.

My Approach

I designed a full-funnel performance marketing strategy that included:

  • Targeted Audience Development: Lookalike audiences, custom segments, and geo-targeted campaigns on Meta and YouTube.

  • Advanced Tracking: Pixel setup and analytics integration to monitor conversions and optimize spend.

  • Creative Testing: A/B testing across ad formats, messaging, and calls-to-action to uncover high performers.

  • Influencer Marketing: Partnerships with creators to amplify awareness and trust.

  • Retargeting Funnels: Sequential messaging to re-engage users who interacted but did not convert.

  • Cross-Platform Execution: Meta, Google, YouTube, and TikTok working together for maximum impact.

Results

Our campaigns delivered measurable business growth:

  • $3M+ in ad spend managed across platforms.

  • $20M+ in total revenue generated for clients.

  • 2500% ROAS achieved across campaigns.

  • 50M+ impressions and 6M+ video views.

  • Social growth, including 100K+ new followers for brands and 50M+ for artists.

Why It Worked

  • Creative matched data. I built visuals and copy aligned with target audience behavior.

  • Influencers amplified trust. Integrating creator content into paid media boosted credibility.

  • Retargeting sealed conversions. Warm audiences consistently converted at the highest rate.

  • Consistency across channels. Paid, organic, and influencer strategies worked together instead of in silos.

Final Word

Performance marketing is not just about ad spend. It is about precision, iteration, and strategy. With proven success across industries, I know how to turn campaigns into measurable ROI.

👉 Ready to scale your brand? Send me an email at jason@runninwithitmarketing.com.

Jason Pollak
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