How did I help two films make $1.5 million in TVOD sales?

Let's take a deep dive into the world of marketing indie films!

I have overseen TVOD releases for films like "Shiva Baby" and classic films like "Rad."

In both instances, the films debuted in the Top 25 on the AppleTV / iTunes charts and achieved $500K and $1mm in sales, respectively.

The key components were building up engaged communities on social media, partnering with talent, utilizing clips and organic content that had the potential to go viral, engaging directly with fans, creating contests, partnering with influencer pages such as independent film reviewers or 80's themed pages, and of course highly targeted ads where I was able to A/B test different versions of copy, video and image assets, different trailer lengths and sizes such as vertical compared to 1:1.

Phew! That was a lot of strategy in 1 paragraph. Hold on, there's more.

I then could drive engagement and millions of views while testing different interest targeting. All of this was then used to create Lookalike audiences and allowed me to hone in on the content, fans, and audiences that engaged the best.

From there, the fans did the rest and actually loved the movies. You have to hand it to the talent and people involved in making the film. Word of mouth spread like crazy, and the rest is history. Plus, when someone maybe finds out about the film later on, the social media pages tell the entire story right there for them.