I oversaw organic and paid media strategy for Emma Seligman’s debut film “Shiva Baby.” I worked with “Shiva Baby” talent to craft content and cross-promote Utopia materials and managed paid media spend across Youtube, Facebook Ads & Instagram Ads, which resulted in 800% ROI

The campaign delivered over 4mm impressions, 2mm video views, and 200,000 link clicks on targeted ads. The film debuted at #25 overall on AppleTV charts, #8 Independent film, #10 Drama film. It grossed $500K in TVOD gross & $160K in-theaters across 100 theaters nationwide, including landing the #1 film at Quad Cinema for ten weeks in NYC and sold-out Q&As across major markets such as Los Angeles.

I oversaw organic and international paid media strategy across the US, CAN, and AUS for the cult-classic 1986 BMX film “Rad.” For this launch, I also created “Rad” social media channels which quickly grew to 20,000 followers in just a few weeks. These social platforms proved to be key for our organic strategy and sending news out en-masse for fans and fan pages to share. I could easily garner enough traction organically that it saved thousands of dollars in advertising. I also worked with fans and 80s themed social pages to develop contests and give-a-ways to promote the film.

Upon premiering on TVOD services, “Rad” generated $1mm globally on platforms such as AppleTV, Amazon Prime Video, and VUDU. “Rad” even mangaged to climb up the AppleTV movie chart all the way into the Top 10 of most popular movies on the platform. I also launched a “super-fan” contest on the new indie-TVOD platform, Altavod.com, which gnerated $10K in revenue in 1-day.

However, perhaps the biggest success with “Rad” was the 35th anniversary one-night-only event with Fathom Events. By running geo-targeted ads across the United States and Canada, we were able to sell out 564 theaters which grossed $400K and achieved the #2 highest per-screen-average behind “James Bond: No Time To Die” and #4 in box office in the US.

I oversaw organic and paid media strategy for Amalia Ulman’s debut film “El Planeta.” The film earned $30K throughout its theatrical run, including a top performing campaign at New York City’s IFC Center. Due to geo-targeted ads around the NYC metropolitan area, Runnin’ With It was able to keep attention on the film and audiences filling up seats at the iconic theater.

The campaign delivered over 1mm impressions, 500K video views, and 30,000 link clicks on targeted ads. As mentioned above, with strong TVOD sales during the premiere week, the film premiered in the coveted top brick of AppleTV’s hard-to-get “Buy Now” placement.

If it weren't for Suzi Quatro, classic rock music would look a lot different. That was the message I wanted to get out into the world before the release of the music documentary "Suzi Q." By tapping into key demos and verticals, Suzi’s film social media pages, and classic rock hashtags, I was able to build organic excitement and awareness around the new documentary and the classic rock legend in 2020. Through strategically targeted ads on Facebook, Instagram, and YouTube, and retargeting, the documentary debuted at #2 on AppleTV's "Music Doc Charts" behind Disney's "Hamilton."

The documentary "Fiddlin'" was released nationwide in 2019 in independent theaters. Through carefully constructed geo-targeted ads specific to each region of the United States, I was able to help turn out record-sized audiences, and bring "Fiddlin'" to audiences everywhere. With the help of my marketing expertise, the documentary was also shortlisted for the Academy Awards.

Additional Notable Films