Music Marketing.
Single & Album Releases
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A targeted single release can last 2-4 weeks. Start with an awareness phase to build excitement. Then, retarget and drive people to Spotify, Apple Music, YouTube, or LinkTree.
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It is recommended to start at a budget of $500 for 2 weeks or $1000 for a full month.
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Typically, a $500 campaign will result in 2000 - 3000 people clicking on the ad to the landing page of your choice.
Page Building
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A page-building campaign can last 2 - 4 weeks. The purpose of this campaign is to encourage people to discover and follow you.
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It is recommended to start at $500 - $1000 for a page-building campaign.
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Results vary depending on which platform you are promoting. On Instagram, you typically get 5-10 new Followers for every dollar spent.
Advanced
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This campaign should last 1-2 weeks. Target globally and get your video seen across the world.
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It is recommended to start with a budget of $500 for the initial 1-2 week period to boost views on your YouTube video.
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A typical global spend of $500 will get your video about 100,000 views and additional Likes, Comments, and Subscribers.
Experience.
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Account Management & Growth
I handle all the day-to-day social media account management for a number of musicians of labels across Facebook, Instagram, Twitter, YouTube, and TikTok. I have built highly engaged communities for current and previous artists and labels such as Lil Wayne, Young Money, Nicki Minaj, Cash Money, and various indie artists. I have grown my clients accounts by over 60 million followers and reached billions of people over the past decade. I have also helped entrepreneurs, authors, and indie artists kick start their account growth.
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Music Releases
If you have seen or heard any album released by Young Money Entertainment since 2012, odds are, I have been the one who was posting the content you saw on your social media Feeds and Stories. Over the past decade, I have overseen digital strategy and social media marketing across all social channels for releases like “Tha Carter V,” “The Pinkprint,” “Nothing Was The Same,” and various singles and mixtapes. I have also worked on single releases for Future, Lil Durk, Skylar Grey, and multiple indie hip-hop and pop artists.
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Concerts & Geo-Targeted Campaigns
In addition to social media management and album and singles marketing, I oversee concert campaigns with highly targeted geo-campaigns. With my deep knowledge of the music industry and music-related interests, I can deliver high-performing campaigns for nationwide music tours. Recently, I helped an indie artist sell out 40 shows across the United States by optimizing their ad spending and engaging their community.
We have grown Lil Wayne’s Facebook to 50 million Followers and overseen releases like “Tha Carter V”.
Since 2012, I have overseen Lil Wayne’s Facebook page and grown the page from 10 million Followers to 50 million Followers. By building a community on the world’s largest social media platform, Lil Wayne can tap into his audience at any time with new music releases, brand partnerships, and product announcements, announce new artists to the Young Money roster, and monetize his content. I have also helped Wayne achieve a platinum plaque on YouTube by helping it surpass 10 million subscribers. This has also proven to be a key source for Wayne to tap in with new releases for music videos, mixtapes, tour announcements, and vlogs such as his Weezy Wednesday series.
We have managed and grown Young Money’s social media channels by over 14 million followers.
I have overseen the management of Young Money’s social media channels since 2012, growing the community by over 14 million followers. Over the past two years, I have led the way on new platforms such as Instagram, engaging the hip hop community and organically growing the account by over 900K followers and counting. Due to steady growth and engagement from fans, Young Money is now able to monetize content across their social media platforms as an additional revenue source.
I also curate & manage the daily calendar with trending, featured, and evergreen content, provide on-the-ground social coverage of live events such as the Drake VS Lil Wayne tour & Lil Weezyana Festival. In addition to Young Money socials, I have also overseen the management of artist pages such as Nicki Minaj’s Facebook page, keeping fans in the loop on her new releases and announcements. While we can work autonomously, we also work hand-in-hand with label execs and artists on digital strategy for all major album, single, and product releases. Since 2012 we have worked over on all major releases on the label for Lil Wayne, Drake, Nicki Minaj, and new artists such as Mellow Rackz, Euro, and more.
I launched Cash Money’s Instagram and grew their social media platforms by over 2 million followers
I worked with Republic Records to handle all social media platforms and websites for Cash Money Records. I helped build the historic labels’ channels by over 2 million followers and helped to introduce artists such as Jacquees to fans of Nicki Minaj, Lil Wayne, and Drake. I also handled write-ups for the labels’ official Wordpress website with music release, concert, and merch updates.
