Projects & Highlights Since 2012

If you are in need of advertising services for your products and content, Runnin’ With It can provide full-service social media management and digital marketing. Over the past 10 years, we have specialized in digital marketing and advertising across all social media platforms such as Facebook, Instagram, TikTok, Twitter, and YouTube. 

 

Utopia Distribution

  • Day-today marketing and advertising manager for film releases for organic and paid social media

  • Create, grow, and manage Utopia social media channels & film social accounts - 100,000 followers

  • Work with and oversee Utopia team and vendors to craft on-brand copy, trailers, and promotional graphics

  • Delivered 50 million impressions, 6mm video views, and 1mm link clicks on ads in 2022

  • Implement interest targeting, retargeting audiences, A/B testing, retargeting and copywriting to optimize ROI

  • Oversaw ad spend of $200K+ which resulted in over $10mm in theatre and TVOD gross

  • Build out new platforms such as TikTok with 12,000 followers

  • Growth of 25,000 followers on social media accounts for Robert Schwartzman & Rooney

  • Sold out Q&As and meet & greets in key markets such as NY, LA, and CHI

“Shiva Baby”

  • Oversee organic and paid media strategy for Emma Seligman’s debut film “Shiva Baby”

  • Work with “Shiva Baby” talent to craft content and cross-promote Utopia materials

  • Manage paid media spend across Youtube, Facebook Ads & Instagram Ads which resulted in 800% ROI

  • Delivered over 4mm impressions, 2mm video views, and 200,000 link clicks on targeted ads

  • Creation of retargeting & lookalike audiences who engaged with film pages

  • Film debuted at #25 overall on AppleTV charts, #8 Independent film, #10 Drama film

  • $500K in TVOD gross & $160K in-theater gross across 100 theaters nationwide

  • Geo-targeted ads to theaters across the US including landing the #1 film at Quad Cinema for 10 weeks in NYC and sold-out Q&As across major markets such Los Angeles

  • Gotham Award Breakthrough Performer and Hollywood Critics Best Indie nominee

Lil Wayne, Young Money, and Nicki Minaj

  • Day-to-day senior social media manager for Lil Wayne, Young Money, and Nicki Minaj accounts

  • Day-to-day senior author & editor for Lil Wayne’s official website www.YoungMoney.com

  • Gained over 30 million new followers & manage over 60 million social media followers across Facebook, Instagram, Twitter, YouTube, and other brand-related platforms and accounts such as Triller

  • Curate & manage daily calendar with trending, featured, and evergreen content

  • On-the-ground social coverage of live events such as Drake VS Lil Wayne & Lil Weezyana Festival

  • Work autonomously & with executives on projects, promotions, social strategy & breaking news

  • Source, develop & write a wide range of communications materials such as social posts & event collateral

  • Perform analytical research for strategic decisions in content & practices

  • Conduct research, prepare overviews, and formulate presentations on trends & market opportunities

Highlights

  • Build and monetize Lil Wayne’s FB page from 10 million to 50 million followers

  • Top 50 largest Facebook pages

  • Build and monetize Young Money’s Facebook page from 1 million to 14 million followers

  • Build and monetize Young Money’s Instagram page to 915,000 followers to date

  • Build Young Money’s Twitter account from 100,000 followers to 415,000 followers

  • Used social media to generate trending content across social media platforms and hip-hop websites

  • Manage Nicki Minaj’s Facebook account to post products, event, and concert collateral 

  • Work with companies, agents, and music festivals hand-in-hand, such as EA Sports, Samsung, Spotify, and Sovereign Brands to launch new products such as Madden video games, smartphones, Bumbu Rum, promote online ticket sales for Governor’s Ball and Lollapalooza, and award shows 

  • Assist in launching Superbowl commercials for Apartments.com featuring Lil Wayne across social channels for Lil Wayne and Young Money

  • Work with Sovereign Brands and their CEO Brett Berish to write on-brand copy, consult on creative content, and launch their new spirit, Bumbu Rum, for online sales, across socials for Lil Wayne and Young Money

Indie Artist Promotions

  • Work with indie artists such as Justin Bieber’s songwriter, TiaTia, to build out social media platforms including growing her TikTok from 3,000 to 70,000 followers in 4 months with targeted advertising 

  • Provide creative consulting for artists to ideate original content around such as a songwriting series

  • Manage rollout of singles and albums for artists such as Skylar Grey, k-pop bands, and hip-hop artists

  • Manage 300 Entertainment merch campaign which generated $5000 in revenue on $500 ad spend

  • 300 Entertainment ads for Rolling Loud through label and artist socials such as Young Thug

Apex Creative

  • Copywriting and hashtag research for sustainable natural sourcing company Symrise AG

  • Work with Symrise team to construct on-brand copy, content calendar, and scheduling

  • Manage day-to-day account management and posting across Symrise AG social media

  • Create international interest targeting audiences to boost company collateral on social media

  • Oversee account growth of Symrise AG’s Instagram from 1,000 followers to 10,000 Followers in 3-months

  • Oversee account management and growth for New York-based Echo New York

  • Write on-brand copy for array of products from scarves and gloves to household items and decorations

  • Work with Ryan Serhant’s team for launch party at new Long Island City project